Social media has always been an integral part of the Internet, but has grown at a phenomenal rate over the past few years. In fact, over the past year alone Americans have almost tripled the amount of time spent on social networking and blog sites (see the new report from The Nielson Company titled: Social Networking and Blog Sites Capture More Internet Time and Advertising).

With this dramatic increase in social networking, it only makes sense to properly use this media as a source of fulfilling due process by placing class action Notice ads in the same places where both – the class members are congregating, and where large companies are advertising.

Locating Class Members

With sites like Facebook, YouTube, and Twitter, just to name a few, it is possible to locate large groups of people who are currently chatting about any given subject.

New social sites are popping up all the time. The top 20 most popular sites as of March 2010 are listed on Each of these sites provide a good starting point in terms of locating target audiences.

Monitor the Chatter

Social media allows you to track conversations on just about any subject. You can find out what is being said, and who is saying it. And by studying this data you can determine trends in conversations, which allow you to better target class action notices so the courts are assured that no less than 80% of the potential class members have seen the settlement notice.

Manage the Information

Once you can see where potential class members are chatting online, and you study their chats and the sites they congregate on, it becomes clear where you need to place the class action notice, allowing more members to have the option of either participating in, or opting out of, a class action settlement.

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Green Class Notice, LLC (“GCN”) is a nationally recognized internet advertising and legal notification consulting firm led by internet advertising expert Chris Guerriero, specializing in the design and implementation of class action notification programs to reach both identified and unidentified putative Class Members.

GCN ( developed the i-Noticing program, the first comprehensive effort to bridge the growing divide between industry-standard online advertising and the specific needs of Class Action Administrators in registering class members.

i-Noticing uniquely blends the same strategies which large corporations use to locate and interact with their customers, with 22 separate internet noticing solutions to create truly complete class action coverage for each case.

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